How is lead generation affecting your business turnover?

Business

Connecting All India, CAI

Business is a game of numbers, and adding up the numbers with effective lead generation is a successful strategy. Undoubtedly, one of the most prioritized practices of marketing, it funnels down the process of generating genuine, and authentic leads. The data from lead generation does not only help businesses identify their target market but also drive more advanced marketing campaigns.

Mining out potential leads and pipelining them to eventually close deals works as an advantage for any corporate. Business expansion is also correlated to both organic, and non-organic lead generation. The main aim is to encourage customer-oriented messaging, and help clients identify with the company at a personal level, according to experts at Connecting All India (CAI).

Connecting All India, CAI

Gone are the days when lead generation was only limited to cold calling. The tools today are wide-ranging including writing contents to capture leads, market automation, etc. With the objective to “attract, convert, close, and delight,” companies capture the interest of their customer through lead generation process.
Seen as an authentic source of creating verified buyers, lead generation is not just a one-way process. Instead of hoping that a customer prompts an action, and makes a purchase, a firm can take the initiative, and reach out to its potential buyers as well.

A cost, and time effective solution for your marketing, lead generation also reduces your sales team’s overall prospecting. Infact, a recent study by Marketo shows companies achieving better sales productivity, and higher revenue growth with mature lead generation practices.

Every prospect counts, and lead generation works on it to increase your revenues. Timely identifying the clients, and providing them a value proposition accordingly, is its underlying objective. Therefore, use it to your advantage to help get better business results.

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Rayma

A senior blogger in Blog.thvoiceofnation, write about latest news, healthcare industries, businessman, industralists, fashion blogs, bollywood latest news, economy and politics.

Last modified: January 14, 2019

4 Responses to :
How is lead generation affecting your business turnover?

  1. Himani says:

    I think paid and organic leads both work equally well for a business, the main concern is of the data mining techniques used to segregate overall data.

  2. Nupur Handa says:

    Thanks Connecting All India for sharing this article, as I’ve just started with my own business last month.

  3. Sagar says:

    Its very true that businesses can never be run without leads. For earning handsome revenues, your business needs to be updated with quality leads that can be generated from various platforms or by using tools.

  4. Kushagra Jetly says:

    Cold calling has been taken over by marketing automation and various other lead generation techniques. I hope CAI comes up with some new tactic in future that would help the new comers get in touch with the right audience faster.

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