The fundamentals of Marketing in view of Alliance University Chancellor


alliance university chancellor

In this world of cut-throat competition, there arises a need for strong marketing strategies to be adopted by the marketers in order to showcase the unique selling proposition of their products.

Such fundamentals and marketing strategies are vital for attracting customers and the expansion of one’s market in a world where customers exert power and influence. It becomes important for the marketers to be updated with the latest and most innovative marketing strategies and keep a check on the prevailing trends in order to anticipate the upcoming changes and developments in the field of marketing.

alliance university chancellor

Sudhir Angur, the chancellor of Alliance University brings forth the importance of the fundamentals of marketing as he says: “It becomes a matter of utmost importance that how one activates the basic fundamentals of marketing in a world changing at the speed of technology”. Sudhir Angur further adds: “Alliance university looks forward to include the basic fundamentals of marketing as a part of their curriculum, acknowledging the importance these fundamentals hold in a world full of competition, in order to survive or else be devoured by the competitors.”

In the field of marketing major stress is laid on the idea of radical transparency. It is considered one of the most important marketing tools and strategies. Providing an accurate picture of what is being done in the consumer’s interest at any given time, is a vital factor which determines the reputation and well being of a brand. It is anticipated that with vast developments in the field of digital marketing, the people with heavy digital DNA and dynamics of the marketing strategies will excel. They will acquire a vital role in the development and application of the marketing strategies.

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Alliance University

Alliance University is a private University established in Karnataka State by Act No.34 of year 2010 and is recognized by the University Grants Commission (UGC), New Delhi. Alliance University is a renowned university of higher learning located on an extensive state-of-the-art campus in Bengaluru offering a variety of degree courses. The University has baccalaureate concentrations, postgraduate offerings, doctoral degree programs and several professional certificate programs. Alliance University aspires to be among the best universities in the world by the year 2025 through a series of strategically crafted moves, precisely calibrated action plans and an unwavering commitment to the pursuit of excellence.

Last modified: January 17, 2018

7 Responses to :
The fundamentals of Marketing in view of Alliance University Chancellor

  1. shraddha says:

    Marketing is a entrepreneur concept which needs understanding as well as objective oriented.

  2. daya says:

    Marketing is a challenge for business enterprises . In This concept customer’s interest should be the focus.

  3. laila says:

    Agreed !! today each and
    every product in market needs full proof marketing plan .

  4. tanya says:

    In marketing public relations is a topic that requires understand, pschyological understanding. because the target is audience only..

  5. ramneek says:

    Marketing is a tool which is extensively used nowadays for promotion of business including sells and buying of goods.

  6. manas malhotra says:

    Relationship Marketing has emerged as a great tool in achieving Organisational Objectives. Institutions should try lay stress on such topics also.

  7. chetna malik says:

    Marketing has been given preference only in private sector more though public sector also requires it but hardly considers it as a tool

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