Digital marketing is the buzz word among today’s young guns as well as corporate professionals. With the world turning towards the internet for presence and business, what may have looked like a side gig has transformed into a unique profession. Aspirants who aim at making a career in this niche have been known to pursue course modules from premier institutions. However, the question is: Why is there so much emphasis on certification courses?
People from different domains like engineering, MBA, CA, arts, and many more want to shift their career towards digital marketing because of its current boom and future potential. However, they do not have any knowledge of this field and it is imperative that they take the appropriate guidance to bag a job amidst the corporate competition.
Though online resources are available, certification courses enable you to learn from some of the best professionals in the industry. Qualified teachers at renowned institutes not only focus on concept clarity, but also impart knowledge about the application of theoretical concepts via case studies as well as their personal industry experiences.
In addition, the course corroborates your merit as a digital marketing professional since certification cannot be achieved without clearing the industry standard examination. More than just having a certificate, it increases your confidence about the facets of digital marketing as a profession. The combined impact? You ace the interview and land up a challenging job in a digital marketing agency with a handsome pay.
Though all this is not a far-fetched version of reality, it all starts with a strong foundation. This includes two factors: Why do you want to do this and where are you pursing the course from? The first question might vary for every individual, but the second one has a comparatively narrow set.