Meet Sangeeta Boochra; Jaipur’s designer whose jewelry is worn by Bollywood celebs

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With more than 137.4k followers and 2087 posts on Instagram, Sangeeta Boochra has developed a consumer base like no other. Today many famous Bollywood celebs are canvas to her art, with names like Deepika Padukone, Alia Bhatt, Vidya Balan, Raveena Tandon, Madhuri Dixit, Taapsee Pannu, Priyanka Chopra, Sonali Bendre, Kajol, Aishwarya Rai, and many other bolly-ladies embracing and adorning her creation with elegance.This Jaipur-based designer’s delectate and captivating pieces are today well-known but was she at the top ever since? Well, to answer that we have to know more about the artist’s roots.

Meet Jaipur’s designer whose jewelry is worn by Bollywood celebs!

The Jaipur based designer says, “I started kundan in silver, matt finish jewelry, jhumkas with leaves and pearls strung around, use of high quality gemstones in silver, rope chain necklace with gemstones and silver, mixing of tribal glass and thappa dye technique with kundan and gemstones.

Designer Sangeeta Boochra

Sangeeta Boochra jewelry is today a label that is preferred by many and for this reason, the availability of her products has been made easier now. Today, the brand has flagship stores, franchisee operated stores, shop-in-shops and more and is also sold via third-party e-commerce websites such as – Amazon, Pernia, Jabong, Myntra, Flipkart, Jaypore, Aza, LimeRoad, Carma and Ogaan.

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In the year 1985, Sangeeta married Sudeep Boochra in Jaipur. Being married into the family that encouraged her to take forward her interest and passion, as the family already owned Silver Centrre, which was founded in 1897 by Seth Kistoor Chand Boochra.

In 1995, Seth Lalit Kumar Boochra joined the company as a designer after she got encouraged by her father-in-law, Seth Lalit Kumar Boochra. She joined the company as a designer, with her signature style of using gold matt finish in silver jewelry, a technique not achieved until that time.

Sangeeta Boochra’s story tells us that when you follow your passion, you shall never be defeated!

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Last modified: March 5, 2021

One Response to :
Meet Sangeeta Boochra; Jaipur’s designer whose jewelry is worn by Bollywood celebs

  1. Avatar Deepika says:

    Collection looks good

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