Meet Jaipur’s designer whose jewelry is worn by Bollywood celebs!
The Jaipur based designer says, “I started kundan in silver, matt finish jewelry, jhumkas with leaves and pearls strung around, use of high quality gemstones in silver, rope chain necklace with gemstones and silver, mixing of tribal glass and thappa dye technique with kundan and gemstones.”
Sangeeta Boochra jewelry is today a label that is preferred by many and for this reason, the availability of her products has been made easier now. Today, the brand has flagship stores, franchisee operated stores, shop-in-shops and more and is also sold via third-party e-commerce websites such as – Amazon, Pernia, Jabong, Myntra, Flipkart, Jaypore, Aza, LimeRoad, Carma and Ogaan.
Also Read: Bollywood 2021: The must-watch list
In the year 1985, Sangeeta married Sudeep Boochra in Jaipur. Being married into the family that encouraged her to take forward her interest and passion, as the family already owned Silver Centrre, which was founded in 1897 by Seth Kistoor Chand Boochra.
In 1995, Seth Lalit Kumar Boochra joined the company as a designer after she got encouraged by her father-in-law, Seth Lalit Kumar Boochra. She joined the company as a designer, with her signature style of using gold matt finish in silver jewelry, a technique not achieved until that time.
Sangeeta Boochra’s story tells us that when you follow your passion, you shall never be defeated!