There is a wide collection of Smart TVs available in the market, offering the consumers a lot to choose from. Many top Indian electronic brands have made use of this opportunity to gain a greater share of the viewing time of users. One of the recent go at the smart TVs has been the launch of a new series of “Google- certified” Android TV, to help users create a connected home environment.
TV is considered as the biggest category for the Chinese consumer electronics brands after the smartphones. However, due to the bans imposed by the US on few of the Chinese brands, the doors have opened up for another Asian giant, India to take the charge. In this context, Smartphone makers have ventured as they currently face very few entry barriers.
With an aim to catch the maximum attention of the users, the move by the electronic consumer brands can build a better smart TV market in India. However, we would have to wait and watch on how they fare in this expanding market scenario.