Encourage ‘Vocal for Local’ This Festive Season

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Modi Builders Promotes Local Businesses For Diwali Décor and Home Decoration


For Indians, the festival of lights ‘Diwali’ brings immense festive fervor dipped in the hues  of happiness, cheer, positivity and shopping. The festive season calls for the redecoration of homes, which involves purchasing a lot of home décor and kitchen products. Modi Builders, top builders in Hyderabad, has urged all to choose locally made home/kitchen essentials and support the movement of Atmanirbhar Bharat by going local. Extending warm greetings to people on this auspicious occasion, the company also came up with exclusive Diwali gift hampers and campaigns like #ApneGharWaliDiwali and #ShubhAarambh. During this season, things heat up for various brands  as they try their best to enhance their branding and marketing efforts to promote sales. With tough competition, international companies strive to dominate the market in all ways and reach out to the maximum number of customers. Several studies show that when people buy local products with pride, it turns into the hot talk of the town which attracts more consumers and heads economy in upwards direction.

This time, COVID-19 pandemic has affected businesses worldwide, and thus it becomes important to purchase country-made products and turn hard times into sweet and joyous celebrations for all and keep the festive spirit alive.

Presently, the mantra of ‘local for Diwali’ along with ‘vocal for local’ is trending everywhere. In the wake of this, Modi Builders has also urged citizens to promote local for Diwali decors and other traditional activities. This will strengthen the local identity and illuminate Diwali of artisans who work hard to provide these products. This concept will also bring new hope to the entire economy.

Recently, Indian Prime minister, Narendra Modi also encouraged countrymen by saying that buying local products will not only strengthen local identity but will also brighten up Diwali for those who make them.

Last modified: November 17, 2020

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