In this world of cut-throat competition, there arises a need for strong marketing strategies to be adopted by the marketers in order to showcase the unique selling proposition of their products.
Such fundamentals and marketing strategies are vital for attracting customers and the expansion of one’s market in a world where customers exert power and influence. It becomes important for the marketers to be updated with the latest and most innovative marketing strategies and keep a check on the prevailing trends in order to anticipate the upcoming changes and developments in the field of marketing.
Sudhir Angur, the chancellor of Alliance University brings forth the importance of the fundamentals of marketing as he says: “It becomes a matter of utmost importance that how one activates the basic fundamentals of marketing in a world changing at the speed of technology”. Sudhir Angur further adds: “Alliance university looks forward to include the basic fundamentals of marketing as a part of their curriculum, acknowledging the importance these fundamentals hold in a world full of competition, in order to survive or else be devoured by the competitors.”
In the field of marketing major stress is laid on the idea of radical transparency. It is considered one of the most important marketing tools and strategies. Providing an accurate picture of what is being done in the consumer’s interest at any given time, is a vital factor which determines the reputation and well being of a brand. It is anticipated that with vast developments in the field of digital marketing, the people with heavy digital DNA and dynamics of the marketing strategies will excel. They will acquire a vital role in the development and application of the marketing strategies.